Features
See how Bitlog Analytics stacks up against the industry standard.
Core Analytics
| Feature | Google Analytics | Bitlog Analytics |
|---|
| Pageview tracking | ✓ | ✓ |
| Custom event tracking | ✓ | ✗ |
| Session tracking | ✓ | ✗ |
| User counting (new vs. returning) | ✓ | ✗ |
| Bounce rate | ✓ | ✗ |
| Engagement rate | ✓ | ✗ |
| Average engagement time | ✓ | ✗ |
| Up to 500 distinct event types | ✓ | ✗ |
Audience & User Features
| Feature | Google Analytics | Bitlog Analytics |
|---|
| Demographics (age, gender) | ✓ | ✗ |
| Interests & affinity categories | ✓ | ✗ |
| Geographic reporting (country, city) | ✓ | ✗ |
| Technology reporting (browser, OS, device) | ✓ | ✗ |
| Custom audience builder | ✓ | ✗ |
| Predictive audiences (likely purchasers, churners) | ✓ | ✗ |
| User explorer (individual journey analysis) | ✓ | ✗ |
| Cohort analysis | ✓ | ✗ |
| Cross-device tracking (Google Signals) | ✓ | ✗ |
| User-ID (cross-device via your auth) | ✓ | ✗ |
Acquisition Tracking
| Feature | Google Analytics | Bitlog Analytics |
|---|
| Traffic source / medium reporting | ✓ | ✗ |
| UTM parameter tracking | ✓ | ✗ |
| Google Ads integration | ✓ | ✗ |
| Search Console integration | ✓ | ✗ |
| Campaign reporting | ✓ | ✗ |
| Cross-network attribution | ✓ | ✗ |
| Referral tracking | ✓ | ✗ |
Behavior & Engagement
| Feature | Google Analytics | Bitlog Analytics |
|---|
| Path-level page breakdown | ✓ | ✓ |
| Landing page report | ✓ | ✗ |
| Scroll depth tracking | ✓ | ✗ |
| Outbound click tracking | ✓ | ✗ |
| Site search tracking | ✓ | ✗ |
| File download tracking | ✓ | ✗ |
| Video engagement tracking | ✓ | ✗ |
| Form interaction tracking | ✓ | ✗ |
Conversion Tracking
| Feature | Google Analytics | Bitlog Analytics |
|---|
| Goal / key event tracking | ✓ | ✗ |
| Ecommerce tracking | ✓ | ✗ |
| Revenue tracking | ✓ | ✗ |
| Funnel analysis (open and closed) | ✓ | ✗ |
| Data-driven attribution | ✓ | ✗ |
| Conversion path report | ✓ | ✗ |
| In-app purchase tracking | ✓ | ✗ |
Real-Time
| Feature | Google Analytics | Bitlog Analytics |
|---|
| Real-time user count | ✓ | ✗ |
| Real-time events | ✓ | ✗ |
| Real-time conversions | ✓ | ✗ |
| Real-time user location map | ✓ | ✗ |
| Real-time source / medium | ✓ | ✗ |
| Data refreshes within 30 seconds | ✓ | ✓ |
Reporting & Explorations
| Feature | Google Analytics | Bitlog Analytics |
|---|
| A chart | ✓ | ✓ |
| More than one chart | ✓ | ✗ |
| Custom report builder | ✓ | ✗ |
| Freeform exploration | ✓ | ✗ |
| Funnel exploration | ✓ | ✗ |
| Path exploration (user flow) | ✓ | ✗ |
| Segment overlap exploration | ✓ | ✗ |
| Pivot tables | ✓ | ✗ |
| Anomaly detection | ✓ | ✗ |
| Export to CSV / PDF / Sheets | ✓ | ✗ |
Integrations
| Feature | Google Analytics | Bitlog Analytics |
|---|
| BigQuery export | ✓ | ✗ |
| Looker Studio connector | ✓ | ✗ |
| Firebase integration | ✓ | ✗ |
| Google Tag Manager | ✓ | ✗ |
| Measurement Protocol (server-to-server) | ✓ | ✗ |
| Data import (CSV upload) | ✓ | ✗ |
| Reporting API | ✓ | ✗ |
| Admin API | ✓ | ✗ |
Machine Learning & AI
| Feature | Google Analytics | Bitlog Analytics |
|---|
| Purchase probability prediction | ✓ | ✗ |
| Churn probability prediction | ✓ | ✗ |
| Predicted revenue | ✓ | ✗ |
| Automated insights | ✓ | ✗ |
| AI-generated natural language insights | ✓ | ✗ |
| Behavioral modeling for consent gaps | ✓ | ✗ |
| Conversion modeling | ✓ | ✗ |
Admin
| Feature | Google Analytics | Bitlog Analytics |
|---|
| Multi-user access management | ✓ | ✗ |
| Role-based access control | ✓ | ✗ |
| Custom dimensions | ✓ | ✗ |
| Custom metrics | ✓ | ✗ |
| Multiple data streams | ✓ | ✗ |
| Cross-domain tracking | ✓ | ✗ |
| Debug view | ✓ | ✗ |
Enterprise (Google Analytics 360)
| Feature | Google Analytics 360 | Bitlog Analytics |
|---|
| Sub-properties | ✓ | ✗ |
| Roll-up properties | ✓ | ✗ |
| Unsampled reports | ✓ | ✓ |
| 99.9% uptime SLA | ✓ | ✗ |
| Data freshness SLA | ✓ | ✗ |
| Dedicated account manager | ✓ | ✓§ |
| Premium support | ✓ | ✗ |
| Starts at $150,000/year | ✓ | ✗ |
§ It's Jake. He's also the founder, the entire engineering team, and the only customer.
Final score: Google Analytics 85, Bitlog Analytics 6.